ORTHOFIX US LLC Launches Performance-Driven Men's Sportswear Pants, Blending Comfort & Support

Lewisville, TX – October 26, 2023 – ORTHOFIX US LLC, a leading innovator in musculoskeletal solutions, today announced the launch of a new line of men’s sportswear pants designed to enhance performance and comfort during a variety of athletic activities and everyday wear. While traditionally known for its medical bracing and surgical solutions, ORTHOFIX is leveraging its expertise in biomechanics and materials science to expand into the active lifestyle apparel market, starting with these thoughtfully designed pants. For years, ORTHOFIX has been helping people recover from and overcome musculoskeletal challenges. We’ve spent decades understanding how the body moves, the stresses it endures, and how to support optimal function. That knowledge isn’t limited to just the clinic; it applies to anyone wanting to move better, feel better, and perform better. “We realized there was a gap in the market for sportswear that actually considered how the body works, not just how it looks," says a company spokesperson. “These aren’t just your average gym pants. We've built them from the ground up using our understanding of biomechanics." Beyond the Basics: What Sets These Pants Apart? These aren’t your typical off-the-rack athletic pants. ORTHOFIX didn’t just slap a logo on some existing designs. They’ve really thought through the details. Here’s a breakdown of what makes these pants different: Engineered Support: ORTHOFIX incorporated strategically placed compression zones to support key muscle groups – glutes, hamstrings, and quads. This isn’t about squeezing you into oblivion; it's about providing targeted support that helps reduce muscle fatigue and improve performance. “Think of it as a gentle ‘hug’ for your muscles,” explains the design team. This support can be particularly beneficial during high-impact activities like running, cross-training, or even just long days on your feet. Freedom of Movement: Support is great, but not if it restricts your movement. ORTHOFIX used a four-way stretch fabric that allows for a full range of motion. Whether you’re lunging, squatting, or sprinting, these pants move with you, not against you. The fabric blend is key – it's durable enough to withstand intense workouts, but soft and comfortable enough for all-day wear. Moisture-Wicking Technology: Nobody wants to be stuck in sweaty, uncomfortable pants. These pants feature advanced moisture-wicking technology that pulls sweat away from your skin, keeping you cool and dry. This isn't some flimsy, temporary solution; the moisture-wicking properties are built into the fabric itself, so they won’t wash out after a few washes. Ergonomic Design: The pants are cut and shaped to follow the natural contours of the body. This means a more comfortable fit and a reduced risk of chafing. The waistband is also designed for comfort, with a soft, non-abrasive lining. Durable Construction: ORTHOFIX knows a thing or two about building things that last. These pants are made from high-quality materials and are built to withstand the rigors of daily wear and intense workouts. Reinforced stitching in high-stress areas adds to their durability. Who are these pants for? These pants are designed for a wide range of men, from serious athletes to those who just want comfortable, supportive clothing for everyday activities. Runners: The compression zones can help improve running form and reduce muscle fatigue. Gym-goers: Perfect for lifting weights, doing cardio, or participating in group fitness classes. Cross-Trainers: The versatility of the pants makes them ideal for a variety of activities. Anyone who spends a lot of time on their feet: The supportive fabric can help reduce muscle fatigue and discomfort. Men who prioritize comfort and performance in their clothing. ORTHOFIX: Expanding Beyond Medical Solutions While ORTHOFIX is well-established in the medical field, this launch represents a strategic expansion into the broader active lifestyle market. The company believes its expertise in biomechanics and materials science can be applied to develop innovative apparel that enhances performance and improves quality of life. “We’ve spent years helping people recover from injuries and overcome musculoskeletal challenges,” says a company representative. “Now, we’re applying that same expertise to help people prevent those challenges and reach their full potential. This is just the first step. We have a lot of exciting new products in the pipeline.” Availability and Pricing The ORTHOFIX Men’s Sportswear Pants are available now on the company’s website (orthofix.com) and select retailers. They are available in a range of sizes and colors. Pricing starts at $79.99. About ORTHOFIX US LLC ORTHOFIX US LLC is a leading global medical device company focused on the development and manufacturing of innovative orthopedic and regenerative products. With headquarters in Lewisville, Texas, the company is dedicated to improving the lives of patients by providing surgeons with advanced solutions for musculoskeletal conditions. ORTHOFIX is committed to quality, innovation, and customer satisfaction. For more information, visit www.orthofix.com. Contact: [Contact Information - Would need to be provided]