BLACKSKY GLOBAL Partners with Callaway to Revolutionize Golf Performance Data & Fairway Wood Optimization

Seattle, WA – October 26, 2023 – BLACKSKY GLOBAL LLC, a leading provider of geospatial intelligence and data analytics, today announced a strategic collaboration with Callaway Golf, focusing on leveraging BLACKSKY's advanced data capabilities to enhance the performance and understanding of Callaway's fairway woods. This isn't just about golf clubs, it's about seeing the game differently. For years, golfers have relied on feel, launch monitors, and limited data to understand why a shot went where it did. BLACKSKY, based right here in Seattle at 1505 Westlake Ave N, Suite 600, is changing that. We don’t just collect data – we translate it into actionable insights. And now, we’re doing that for Callaway’s fairway woods. You can reach us directly at 419-823-9143. What's BLACKSKY Bringing to the Tee? BLACKSKY isn’t your typical data company. We operate a high-reolution satellite constellation, collecting imagery and data constantly. Think of it like having a constant, high-definition camera pointed at golf courses around the world. But it's much more than just pictures. We're talking about: Precision Mapping: We create incredibly detailed 3D maps of golf courses, going way beyond what traditional surveys can offer. This isn’t just knowing where the fairway is – it's understanding the micro-terrain – the subtle slopes, the undulations, the tiny changes in elevation that affect ball flight. Environmental Data Integration: We layer in data like wind speed, humidity, temperature, and even vegetation density. These factors massively impact ball performance, and BLACKSKY brings them all together. Imagine knowing exactly how the wind is affecting your shot before you even swing. Real-Time Analysis: Our platform isn’t about looking at historical data; it’s about providing insights in the moment. We’re working with Callaway to develop tools that can analyze shot data in real-time, helping golfers and club fitters make informed decisions. Change Detection: Courses change. Greens get faster, fairways shift, and hazards evolve. BLACKSKY can detect these changes quickly and accurately, ensuring that performance models are always up-to-date. Callaway Fairway Woods: Getting Smarter with Data Callaway is known for innovation, and their fairway woods are no exception. But now, with BLACKSKY’s data, they’re taking things to a whole new level. Here's how the collaboration is benefiting Callaway’s fairway wood development and the golfers who use them: Optimized Club Design: BLACKSKY’s detailed course mapping is helping Callaway engineers understand exactly how fairway woods perform on different terrains. This allows them to refine club head shapes, weighting, and face designs to maximize performance on a wider range of courses. Think of it as tailoring a club to the course as much as the swing. Enhanced Club Fitting: Traditionally, club fitting relies on launch monitors and subjective assessments. BLACKSKY’s data is adding an objective layer, providing fitters with a deeper understanding of how a particular fairway wood interacts with different course conditions. It's about matching the right club to the right golfer and the right course. Performance Validation: Callaway is using BLACKSKY’s data to validate the performance of their fairway woods in real-world conditions. This means golfers can be confident that the clubs they’re buying are delivering on their promises. Personalized Recommendations: In the future, BLACKSKY and Callaway envision a system that can provide personalized fairway wood recommendations based on a golfer’s swing, skill level, and the courses they typically play. It’s about getting the right club in your bag. How Does This Impact You, the Golfer? Let's break it down. This isn’t just tech for the pros. This collaboration is ultimately about making golf more accessible and enjoyable for everyone. Here's what you can expect: More Forgiveness: Better club design means more forgiveness on off-center hits, helping you get more consistent results. Increased Distance: Optimized club performance translates to increased distance, helping you reach greens in fewer strokes. Improved Accuracy: More accurate fairway woods mean more fairways hit, reducing the risk of penalty strokes. Better Club Fitting Experience: A more data-driven club fitting process ensures you get the perfect clubs for your game. Smarter Golfing Decisions: Access to data-driven insights helps you make smarter decisions on the course, improving your overall performance. Beyond the Fairway Woods: The Future of Golf & Geospatial Intelligence This collaboration between BLACKSKY and Callaway is just the beginning. We believe that geospatial intelligence has the potential to revolutionize many aspects of the game. We’re exploring applications in: Course Management: Providing golfers with detailed course maps and risk assessments. Tournament Strategy: Helping players develop optimal strategies for challenging courses. Groundskeeping: Monitoring course conditions and optimizing maintenance schedules. Fan Engagement: Providing immersive experiences for golf fans through interactive course maps and data visualizations. “We’re excited to partner with Callaway, a leader in golf innovation,” says [Name and Title at BLACKSKY - to be filled]. “Our data platform provides a unique perspective on the game, and we believe it can help golfers of all skill levels achieve their full potential.” Callaway representatives echoed that sentiment. “BLACKSKY’s technology is a game-changer,” said [Name and Title at Callaway - to be filled]. “It’s allowing us to design and fit clubs with a level of precision that was previously impossible.” BLACKSKY GLOBAL LLC remains committed to pushing the boundaries of geospatial intelligence and delivering innovative solutions for a wide range of industries. And with this partnership with Callaway, we’re bringing those innovations to the golf course, one fairway wood at a time. Contact: [BLACKSKY PR Contact - to be filled] [Callaway PR Contact - to be filled]